Engaging Brand Design
Custom WordPress web design, web maintenance, configured social media accounts, design marketing materials, it’s all under my umbrella. I genuinely do my best to bring your brand to life online. I am here with solutions for all your digital needs. If it’s out of my scope I work with a few local, creative firms I work regularly in collaboration. Web Design is not only my profession, it’s my passion. I hope it reflects in my work.
I’m currently working on the RICE Kitchen restaurant chain WordPress redesign. They came to me with a small tile homepage that wasn’t on-brand and didn’t include social media or dynamic content. They received a responsive comprehensive landing page that branches out to individual sub-pages, directions or online ordering where appropriate for their growing and successful business.
I also updated their old dark theme to their new lighter brand. Other new updates include installation and configuration of a few social media elements, a custom Google Map showing store locations, SEO tweaks we’re tracking, and new call-to-action buttons. They also signed up for a Maintenance Plan to keep their WordPress website up-to-date and secure.
The Corner Butcher Shop of Beverly, MA project is the result of a complete WordPress redesign. It is a responsive, mobile-first, modular design using Divi framework. Melinda wanted a modern yet vintage vibe to the site, so I incorporated an old-time feel with meat cutouts to the design. I also took inspiration from their chalkboard to bring the brick & mortar shop “look and feel” to their online shop. Her goal was to recreate the vibrant experience in the shop, so upon visiting the site there is a hero panorama of the store with all the necessary contact info and clickable phone/directions.
Melinda is always on social media for The Corner Butcher Shop, so I designed the site where 75% of the photos on the site are are pulled from her latest posts using Instagram hashtags. If Melinda tags a photo #meats, it populates the photo gallery on the Meats page, and so on throughout the entire site. If you like this style, please let me know! It's a very easy way to keep your site fresh and up-to-date without doing a lot of extra work. Just add a hashtag!
Sarah Haase at Shanti Bodywork has been a client (and a friend) for many years. Her first web site by me was on the Joomla CMS system and as her business grew, her web needs grew. After two redesigns, we decided to move to the more secure and flexible WordPress system. Her most recent design features her rug as part of the design and has colors and a vibe to match her studio in Beverly, MA. Check out her site at shantibodywork.com.
The Newtowne School in Cambridge, MA needed a WordPress site that had a separate blog for each classroom. The result was a network of 8 WordPress installations interconnected in one hub. This hub included a public portion for all to see, and a private portion for only parents or family members to see. The classrooms could easily blog and each classroom had a distinct, yet maintained a similar look-and-feel throughout the site. Integrated in the site was a calendar feature of events and special dates that the Director updated as needed.