It’s easy to create a Call-to-Action button for your business, organization, or school on the banner of your Facebook Page. I created a How-To gallery of steps to create this button following the summary. From the Facebook for Business blog:

New for Facebook Pages: Calls to Action

Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them. Today, we’re announcing a new call-to-action feature that will help Pages drive business objectives. Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals. Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page.

The seven calls to action available are:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

For online retailer Dollar Shave Club, using the call-to-action button helped boost its customer acquisition efforts:

Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.
— Brian Kim, Director of Acquisition, Dollar Shave Club

 

How To: Create Your Button

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