Literacy Partners, an organization that provides state of the art professional development in literacy for educators in southern California, desired a new website, brand and vibe for the new decade. They came to me to put it all together. I was presented with a new style guide, a logo, and excellent copy. In addition to their fantastic photo shoot and all the new brand features, in two months, I was able to create a lively and modern site that tells the story about Literacy Partners on the web.
Their old site was not responsive and didn’t look great on most devices and had content that was outdated so we started from scratch on WordPress. Previously they were using an eCommerce store for events. We revamped with Event Calendar software that hooks into the powerful Eventbrite booking system. This allows the team to collect different types of registrations online and use their system at the door for events.
The LP site is connected to Drip CRM for data and marketing automation to build personalized marketing experiences, drive meaningful engagement, and earn long-term customer loyalty. There’s a newsletter signup at the bottom of each page that’s triggered after a while and hidden to current subscribers.
Literacy Partners is big into newsletters and blogging and I created a blog that has next/previous links at the bottom to encourage continued reading throughout the site. It also has social media sharing enabled on each post.
The site has a custom login page/admin back-end and unique design features such as a loading splash screen with the logo, custom scroll bar design, and a theme that blends into the browser on mobile devices. It was custom designed on the excellent Divi 4 theme by Elegant Themes.
Here’s a look at the design found at literacypartners.com.
Let’s see the difference.
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Great results come from great collaborations. 🤜🏻🤛🏻 • This team was THE BEST at uniting copywriting, images, and design into a clean, engaging website. It’s much more effective and organized than the previous site. Not only does it look amazing, but it’s easy to navigate and fully integrated with Eventbrite and CRM. Swipe for before and after. • ⭐️ Project lead: @jenniferrappo 🖊 Copywriter: @jacq_fisch 🖥 Web developer: @daniwebsolutions 📸 Photographer: @cynthiaspivackphotography
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‘Literacy Partners began as little more than a dream and a belief that balanced literacy has the power to affect the world in a truly impactful way. 📚🖋 I knew in my heart that my purpose was -and still is- to serve as your partner, and your rock- you amazing and often under-appreciated teachers, administrators, and literacy coaches that have the drive and responsibility to create inspired young leaders, readers and writers in your classrooms year after year. 📚🖋 Having worked as an educator myself for more than 20 years, I understand the unique challenges and struggles in achieving such a big goal. I set out to use my experience and insight to help you, the unsung hero, reach your full potential as educators- and to realize your vision for your kids and classrooms. Your success IS my success. It’s has been a deeply rewarding adventure.’ -Dahlia Dallal 📚 🖋 With a new decade, a new look and a new website before us, we invite you be part of our family here at Literacy Partners. 🤗 To read the rest of our founding director’s letter, click the link in our bio or come check out our new blog at www.literacypartners.com/blog to read some awesome posts full amazing content and actionable tips and tricks! 📚🖋 Tag us using #LitPartnersCA if you apply some of the methods and inspired activities shared on our blog. We’d love to hear from you! • • • • • • • #LitPartnersCA #BalancedLiteracy #CaliforniaSchools #EngagedLearners #InnovativeTeaching #InspiringYoungMinds #Teachers #CaliforniaMiddleSchools #CaliforniaElementarySchools #CaliforniaCharterSchools #GradesK-8 #PurposeandPassion #Leadership #InspiredEducators
How-to client videos
Once a client site launches, I make a few instructional videos for the team to use to edit their page content if desired. Literacy Partners are on the Essential Maintenance plan, so they have 2 free hours of maintenance work a month, they don’t need to make any edits, but if they want to make a quick change, here’s how.
This video explains how to add a blog post, perform simple updates to their pages, and import content from EventBrite to their Event Calendar.